Global Marketing Insight Analyst

GLOBAL MARKETING INSIGHT ANALYST £60,000 - £70,000 HYBRID - LONDON - 2X A WEEK Please note, this company unfortunately is unable to offer sponsorship and you must be a UK resident to apply THE COMPANY This major airline went through a lot of changes during Covid, with a Marketing Effectiveness function coming out the other side There are about 400 analysts at this company across everything, from catering, entertainment, marketing, BI and more. The team this role sits in currently stands at 3, with the ambition to grow to 7 next year. THE ROLE You'll be sitting in the Customer Directorate team, away from the centralised analytics function. This team cover brands marketing, commercial and marketing within airports. It’s aim is to support on marketing effectiveness across the entirety of the business, across all marketing channels and assess budgets from their £100 million per year global budget SKILLS EXPERIENCE Must have: Strong SQL experience A passion in the aviation/travel sector, ideally with this background Customer segmentation project examples Test and Learn experience – the ability to drive conversations across stakeholders Cross-functional understanding of content performance Nice to have: Python Adobe Analytics to track performance Global experience HOW TO APPLY If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below. KEY TERMS IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, Tag Manager, Tag-manager, Tagging, Tag Management, Set Up Tags, Manage Tags, Manage Tagging, Managing Tags, Managing Tagging, Setting Up Tags, Analytics Tracking, Implement Tags, Implement Tagging, Tagging Implementation, Tag Implementation, Tracking Implementation, Analytics Implementation