has a deep technical knowledge and experience in Salesforce platform Salesforce certifications – e.g. Data Cloud, Marketing Cloud, Loyalty Management designs and builds solutions for businesses using the Salesforce platform, namely marketing cloud, data cloud and Loyalty Mgmt has a vision of the desired business outcome and can recommend scalable and sustainable solutions technical leader who works with business stakeholders to create a vision for the solution designs solutions: creates data models, organizational strategies, and technical solutions for identity and access integrates systems: implements data and process integrations provides recommendations: recommends using clicks, code, or a combination of both to meet business needs builds proofs-of-concept: create prototypes that teams can use to iterate on provides technical guidance: educates marketing teams on best practices