Commercial Product Manager

Salary: £50,000 depending on experience. Benefits including share options, pension, private healthcare and hybrid working (3 days per week based in Bicester, Oxfordshire). About the role FIDO’s mission, to create a world without water scarcity can only be delivered through our market leading AI driven products. The Commercial Product Manager will be pivotal in building on our understanding of our customers and formalising our capabilities. They should be an expert in organizing and developing product frameworks, evidencing and defining product improvements, and translating strategic business needs into product development. The Commercial Product Manager will be the voice of the customer, responsible for defining customer requirements and creating a go-to-market strategy, including informing pricing decisions, marketing strategy and sales training materials. Responsibilities Product Strategy & Vision: Gather data and insight to develop and drive the product strategy to maximise the impact of our AI technology in the freshwater and water replenishment sectors. Deliver, with clarity, engaging and exciting positioning for existing and new products and services. Define the product vision, roadmap, and go-to-market strategies. Product Lifecycle Management: Clearly define market-winning features and benefits and ensure continuous improvement and evolution of products based on market feedback and data. Conduct analysis of product performance against commercial goals, feeding into commercial and financial planning. Market Research & Analysis: Build a deep understanding of our customer base as well as market and competitor dynamics to become a strong ‘voice of the customer’. Use these insights to inform product development and positioning strategies, as well as identifying competitive threats. Stakeholder Collaboration: Build close working relationships throughout the company, including R&D, software development, commercial and marketing to bring the voice of the customer to every step Customer Focus: Engage with customers and industry stakeholders to gather feedback, validate product concepts, and ensure our offerings address real-world problems. Translate customer insights into actionable product features and improvements. Work closely with software development, engineering and training teams to ensure correct documentation and written material is available to support products, feeding directly through to marketing. Product Launches & Go-to-Market: Lead the planning and execution of product launches, ensuring each product/service is fit for purpose prior to launch and that there is alignment across all teams. Work closely with the marketing team to develop compelling product positioning and messaging that resonates with target customers and drives commercial goals. Sales Enablement: Equip the sales team with the knowledge, tools, and collateral they need to effectively sell the product. Provide ongoing support and training to ensure sales teams are fully prepared to communicate product value. Be accountable and responsible for maintaining key documents including master product specification documents, information decks and pricing.