Head of Online Marketing - B2C - Manchester

Head of Online Marketing - B2C - Manchester Head of Online Marketing, with excellent experience in online marketing within B2C, e-commerce, and a passion for driving B2C brands and products forward in the dynamic digital marketplace is required by a leading online retail company based in Manchester. They work in the luxury goods sector, so any experience in this area would be a bonus. Do you thrive in leading start-to-finish marketing projects, from concept to execution? If so, we have an exciting opportunity for you Experience required: At least 3 - 5 years as a Head of Online Marketing, with strong B2C e-commerce marketing knowledge. Bachelor's degree in Marketing, Business, or related field. Proven experience in e-commerce marketing, within the B2C retail /consumer goods / physical product Strong project management skills with the ability to lead multiple initiatives simultaneously. Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners. Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, SEO, PPC, and email marketing software. Creative mindset with a keen eye for visual aesthetics and storytelling. Analytical mindset with a focus on data-driven decision-making. As the Head of Online Marketing, you will play a pivotal role in shaping the brand's B2C presence in the digital sphere, driving engagement, and maximizing sales opportunities. Key Responsibilities include: Head up and lead the strategic planning and execution of B2C marketing projects across various digital platforms. Manage a small online marketing team of copywriters, content producers etc. Oversee & manage written copy for marketing materials, including website content, product descriptions, social media posts, and email campaigns. Develop and execute innovative marketing campaigns to drive brand awareness, customer acquisition, and retention. Analyze campaign performance metrics and use insights to optimize future marketing strategies. Oversee photo and video shoots, ensuring high-quality visual content that aligns with brand guidelines and resonates with the target audience. Collaborate closely with cross-functional teams, including product development, sales, and creative, to ensure cohesive brand messaging and alignment of marketing initiatives. This position is mostly office-based in Manchester, with occasional flexibility for remote work. My client is looking to pay between £45,000 - £65,000 Gym Benefits. Press apply now with your CV or send your CV to matthew.leach circlerecruitment.com Keywords - Digital Marketing Manager - Online - Brand - SEO - PPC - Social media - content - Manchester Circle Recruitment is acting as an Employment Agency in relation to this vacancy. Earn yourself a referral bonus if you refer somebody else who fills the role We also offer an iPad if you refer a new client to us and we recruit for them. Follow us on Facebook - Circle Recruitment , Twitter - Circle_Rec and LinkedIn - Circle Recruitment. ADZN1_UKTJ