Search Engine Optimization Specialist

Position: SEO Specialist Location: Preston Salary: £28,000 - £35,000 be:technology is partnered with a dynamic and innovative company based in Preston. As they grow they are looking for an experienced SEO Specialist with eCommerce background to join the team. Please note: This role is based 5 days on-site so you must be local and able to travel into the office. Please read through the whole advert and only apply if you have all of the essential skills. Job Summary: We are looking for an experienced and motivated SEO Specialist to enhance our online presence and drive organic traffic to our websites. The ideal candidate will have a solid background in search engine optimization, a deep understanding of SEO tools, and experience with paid search campaigns. You will be responsible for managing and executing our SEO strategy to ensure our websites rank highly on search engine results pages (SERPs). Key Responsibilities: Develop, implement, and manage SEO strategies to improve organic search rankings and drive website traffic. Conduct keyword research and analysis to identify new opportunities and optimize existing content. Monitor and analyze website performance using Google Analytics GA4, Google Search Console, and SEMrush. Perform on-page and off-page SEO activities, including optimizing meta tags, content, and site architecture. Collaborate with content creators to develop SEO-friendly content that aligns with our target audience and business goals. Manage and optimize paid search campaigns (PPC) to maximize ROI and drive conversions. Keep up to date with the latest SEO trends, algorithm changes, and best practices. Provide regular reports on SEO performance, insights, and recommendations for improvement. Troubleshoot SEO issues and implement corrective actions promptly. Requirements: Minimum of 2 years of experience in SEO and digital marketing. Previous experience working in eCommerce (essential unless you have a strong proven track record of technical SEO) Proficient in using Google Analytics GA4, Google Search Console, and SEMrush. Experience with managing and optimizing paid search campaigns (PPC). Strong understanding of SEO best practices, including on-page and off-page optimization techniques. Excellent analytical skills and the ability to interpret data to make informed decisions. Strong communication and teamwork skills. Ability to work independently and manage multiple projects simultaneously. Passion for staying current with industry trends and continuous learning.