Principal Product Designer Our tech client is seeking a Principal Product Designer to play a pivotal role in shaping the future of their product offerings. In this full-time position based in Toronto, you will be responsible ensuring best practices in UX and UI are implemented. You will work closely with our founders and product managers to bring forth a product that resonates with their community of solopreneurs. Key Responsibilities: Design and own the visual experience, ensuring it meets the needs of hundreds of thousands of users. Collaborate with engineering teams to translate design concepts into functional products. Create and maintain a design system that supports scalability and efficiency. Champion a cohesive brand identity through elegant and playful design solutions. Drive the execution of designs from concept through to implementation, constantly iterating based on user feedback. Qualifications: A minimum of 5 years of experience in product design, preferably with agency experience. Strong understanding of mobile UI/UX principles and interaction patterns. Native mobile app experience A keen eye for detail with an elegant aesthetic that balances functionality and creativity. Experience in user research methodologies to inform design decisions.