Is Tumblr the New Twitter?

Alyssa Gregory

An article from earlier this week on talked about the growth of Tumblr — 25,000 new accounts daily and 1.5 billion page views each month — and how it may be adding a new must-do activity for businesses who use social networks to market their products and services.

Tumblr is a blogging platform with a social media focus that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog with a customizable look. Users can follow other users, or choose to make their tumblelog private. Imagine a Twitter, Facebook and blog hybrid.

According to the New York Times, big companies are starting to add Tumblr to their social media repertoire:

Over the last few months, other media outlets have caught wind of Tumblr, which is free to use. The newest recruits include The Atlantic, Rolling Stone, BlackBook Media Corporation, The Paris Review, The Huffington Post, Life magazine and The New York Times.

I even revitalized my own Tumblr account this week for the first time since I registered it. But whether any of us are doing much more than adding in our RSS feeds and setting up standard automation is another story.

Not to say there aren’t reasons to get moving on Tumblr, including:

  • Ease of use
  • Call-in audio blog posts
  • Extensive photo options
  • Ability to use Google Analytics on your posts
  • Mobile device compatibility
  • Customizable themes
  • Ability to add community interaction, such as a Q&A section

But in the end, it all comes down to time. Do you have the time to add another social network to your mix?

I’m not sure I do, but I know I will definitely be keeping my eye on Tumblr and on companies using it to see how they are leveraging it to advance their social media presence.