By Alyssa Gregory

Is Tumblr the New Twitter?

By Alyssa Gregory

An article from earlier this week on NYTimes.com talked about the growth of Tumblr — 25,000 new accounts daily and 1.5 billion page views each month — and how it may be adding a new must-do activity for businesses who use social networks to market their products and services.

Tumblr is a blogging platform with a social media focus that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog with a customizable look. Users can follow other users, or choose to make their tumblelog private. Imagine a Twitter, Facebook and blog hybrid.

According to the New York Times, big companies are starting to add Tumblr to their social media repertoire:


Over the last few months, other media outlets have caught wind of Tumblr, which is free to use. The newest recruits include The Atlantic, Rolling Stone, BlackBook Media Corporation, The Paris Review, The Huffington Post, Life magazine and The New York Times.

I even revitalized my own Tumblr account this week for the first time since I registered it. But whether any of us are doing much more than adding in our RSS feeds and setting up standard automation is another story.

Not to say there aren’t reasons to get moving on Tumblr, including:

  • Ease of use
  • Call-in audio blog posts
  • Extensive photo options
  • Ability to use Google Analytics on your posts
  • Mobile device compatibility
  • Customizable themes
  • Ability to add community interaction, such as a Q&A section

But in the end, it all comes down to time. Do you have the time to add another social network to your mix?

I’m not sure I do, but I know I will definitely be keeping my eye on Tumblr and on companies using it to see how they are leveraging it to advance their social media presence.

  • Tumblr is a great service, really easy to get up and running. I cant recommend it enough.

    I would just give it a go, it really doesnt take much time to get up to speed with it at all, and its the most straightforward way to get your blog out there.

  • Anonymous

    Yes, it really is just about how much time you can devote to social networking.

    As the web evolves into more and more devices vs viewing websites on standard computers, these new tools are going to be the search of choice for most users.

  • Gaurav Mishra

    Tumblr and twitter will work in there separate fields
    Twitter is more simple and text oriented. Which make it very basic and upto the needs of the people

    On the other hand Tumblr is fancy once with bells and whistles.

  • MacSmiley

    Tumblr has been my online scrapbook since 2007, for the non-social reasons you mention in your article.

    The “social network” on Tumblr is non-intrusive. It’s also not as tidy as on Twitter and other networks because there is no way to send private messages to other users within the network.

    Also, AFAIK, aside from RSS and one’s own dashboard, there is no 3rd party Tumblr client for monitoring the stream of posts.

    No, Tumblr is not the new Twitter. It fills its own niche.

  • Tumblr and Posterous both seem to have some momentum. I feel like there’s a good case for wanting to be able to route tweets on a particular subject to a permanent home.

    Let’s say you have a thing for phototweeting manhole covers, or unusual furniture, or hairdressers signage.. whatever. Having a place for all those tweets and pics to congregate -= maybe you hashtag them — would be useful to a lot of people.

  • BobbyAdamson

    It’s not really about whether you want to add another social media network, is it? It’s about how up to date you want to be in an industry that requires its professionals to be up to date. I’m not saying that if you don’t get a tumblr your business will fall apart, but being okay with not knowing something as huge as this becomes a slippery slope. Maybe the next technology you’re not too excited about either, and pretty soon you’ll be 3 social media networks down on everyone else. You tell me if that’s a good idea.

    • Valid point, although everyone can’t be experts at everything. There’s a thin line between having a working knowledge of tools in an industry, and dedicating yourself 100% to every new technology that emerges. You simply can’t do the latter unless your job is just that.

    • Jet

      So are you saying if people don’t adopt Tumblr, or whatever the latest cotton candy of the social media world is, then they are second rate professionals and not up to date? Because that’s what it sounds like you are saying. Sorry I can’t agree with your perspective, because I think it’s utter nonsense!

  • Twitter’s interface does not encourage me to be interactive… and neither does Tumblr’s…

  • Anonymous

    If it is overhyped, useless and is mainly made up of inactive accounts, then it could be the new Twitter…

    • BuzzwordBob

      lol, so true.

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