Studies show that physicians generally start out in their career ordering too many tests. Then, as they get more experienced, they order fewer than average. Their gut instincts have developed, and they get pretty good at diagnosing patients without a bunch of unnecessary tests.
Hopefully you, too, have developed your instincts for your business. However, in this case, your instincts should tell you:
– When your pipeline is looking a bit weak and you need to market. Here, your instincts should send you signals of fear and insecurity when the time is right to get more active.
– When a prospect will buy and when they are just “kicking the tires.” That way, you know which opportunities to pursue and which aren’t worth the time.
– When you need to upgrade or broaden your offerings.
– When you need to upgrade your client list.
– When you need to improve your service.
– When you should or shouldn’t trust a client, vendor, or potential business partner.
– When you need to save or protect financial reserves for a while.
– When you can sit back and relax for a while. My gut instincts almost never tell me that I can. What about yours?
Develop and trust your instincts. They can send you strong signals about what to do next.
What are your instincts telling you now? (Please limit comments to your business, not whether you are hungry or other things).
Andrew Neitlich
