Time for a Makeover? How to Reinvent Your BusinessBy Alyssa Gregory
Everything changes — markets, economies, clients, financial needs, business goals, your passion, etc. No matter how hard you are working, if you’re keeping your head down, you may miss a huge opportunity to increase your success, income and satisfaction.
Reinventing your business doesn’t have to involve a complete overhaul. Even the simplest of updates can help you position yourself for sustained success. Here are a few ways you can start to make your business reflect the times and capitalize on them at the same time.
Dive into Social Media
If you’re still not using social media to promote your business, now is the time. Start a blog, get on Twitter, freshen up your LinkedIn profile, and start reaching out through Facebook. Not only is it a great way to network, but social media is the “in” way to market yourself online.
Check out some of the best business networking sites, come up with a plan for reaching out, give people a chance to get to know you, and be consistent.
Being environmentally friendly isn’t something we should just think about in April in honor of Earth Day, then forget it. One powerful way to reinvent your business is by adopting a greener, more earth-friendly outlook all year round.
You can start being more aggressive with your recycling, printing only when essential, going paperless, or using renewable energy.
Expand Your Services
If you’ve been focused on offering only one or two services to your clients, it may be time to consider branching out. Take a look at your best clients and what they’re doing in their businesses. Are there other ways you can support them? Is it feasible to build a team of subcontractors so you can become a one-stop shop and solve more of your clients’ needs?
Also, be sure to consider the services you currently offer, other skills you have and things you may want to do. You can make this a longer term change if you focus on an area you aren’t involved in, but want to learn.
Start to Support Your Community
Getting involved in your community is two-fold: you can get out, meet and build relationships with local businesses, and you can also get to know others in your industry. Both activities will give you a broader reach, help you network in new ways and give you the opportunity to learn from new experiences.
You never know where a referral may come from or when you might need to turn to a local business for support. And don’t underestimate the power of collaborating with the competition.
Focus on Customer Service
Zeroing in on the needs of your clients is a timeless way to improve your business. Even if you are already customer service-focused, this is one area where just about everyone can improve.
You can start by sending out client feedback surveys, focusing on building stronger relationships with your clients and following up quickly. You can never do too much to make your clients happy, and it can be valuable to become known as a customer-focused professional.
How have you changed your business to respond to changes around you?
Image credit: Ratnesh Bhatt
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