Did you know Google AdSense allows for 9 billion different layout/size/color combinations of its ad units? Do you know which one is the best for your site, or for that matter, which ad network will make you the most money at any point during the day?
PubMatic, a new service that just launched in “Alpha Mode”, will help you answer those questions by dynamically optimizing the ad space on your site.
Currently they work with Google AdSense, Yahoo! Publisher Network, ValueClick, and Komli — and they are planning on adding additional ad networks in the future.
As part of the Alpha launch, they are looking to recruit 100 innnovative publishers. If they can replicate their early results, this could be boon to publishers everywhere who continually struggle to find and optimize their ad inventory across multiple networks.