Google Reassures AdSense Publishers via Email

By Josh Catone
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Google sent out a letter to AdSense publishers this afternoon reassuring them that during these times of “economic turmoil,” Google is working to boost publisher revenue.

Among the things that Google says they’re working on:

  1. Better AdSense for search
  2. Integration of DoubleClick tech into AdSense
  3. Improved ability for AdWords advertisers to target content network

The letter is rather light on specifics, so we have two questions for readers:

1. Have you noticed a drop in AdSense revenue since the world financial markets started tanking last month?
and
2. Does Google’s letter reassure you?

The full text of the letter is below:

Dear Publisher,

We understand that the recent economic turmoil has created a lot of uncertainty in the lives of AdSense publishers. During these difficult times, we’re continuing to invest in innovations that improve publisher monetization and advertiser value in the content network.

We’re focusing on further developing our product offerings and boosting ad performance for publishers. We recently announced advancements in AdSense for search and experiments to make ads more effective. We’re bringing DoubleClick technologies to AdSense publishers, and we’ll continue to launch new products and features. We’re also continuing to improve our offerings for AdWords advertisers, making it easier for them to target the Google content network. Features for advertisers, such as the new display ad builder, are designed to improve ad performance on AdSense publisher sites.

We’ll keep driving technological progress, but our best asset will always be our publisher partners. The strength of AdSense lies in the value of the content you bring to users and the quality of the sites you bring to advertisers. Our success is tied to yours. We look forward to partnering with you for the long term, and remain dedicated to helping you succeed.

Sincerely,

Kim Scott
Director AdSense Online Sales & Operations

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