Mihaela Lica, Jan 30
The SEO Tool that Could Make SEO Software Unnecessary
Not every webmaster or site owner has the time and/or resources for in depth SEO. Even those that do would be well advised to employ Wall’s new toolbar for spot checks, SEO quality control, keyword research and of course, speed ranking checks.
Mihaela Lica, Jan 27
GetListed.org: Starter Tool for Local Search Marketing
With a business name and a zip code, GetListed.org quickly pulls in a set of results that detail the status of the local listing in Google, Yahoo, BOTW and Live. Does this service have real SEO potential, or is this just another cutesy startup doomed to fail?
Mihaela Lica, Jan 15
Twitter's Little Known SEO Value
Twitter can affect positively your Alexa rankings by sending visitors to your pages. Usage data is a sign of quality for Google and all the other search engines. If you can make people come to your site via Twitter, then this is an SEO advantage you cannot afford to miss.
Mihaela Lica, Oct 10
Google Reigns Supreme
In her first article for SitePoint, Mihaela examines Google's sustained effort at search domination. This comprehensive analysis looks at the role of web reportage in the search landscape, and the attempts by various entities, including Microsoft, at slaying the Google giant.
Kevin Yank, Jul 16
Google’s Flash Indexing Disaster
On July 1st, Google announced that, using technology provided by Adobe, it had enhanced the Google Search Engine to index the text embedded within Flash movies. What followed was bad advice from Google, second-guessing by web developers, and finally a few straight answers.
Ken McGaffin, May 16
Master Your Keywords, Part 2: New Web Sites
Give your fledgling site the kick-start it deserves! Here, Ken shows how careful and creative keyword research will gain your site links and visitors from the outset.
Ken McGaffin, Apr 04
Master Your Keywords, Part 1: Organize Your Keyword Research
In this article, the first in a five-part series on optimizing your site through keyword research, Wordtracker's Ken McGaffin demonstrates how you can maximize traffic by performing structured keyword research, thus optimizing your site for the specific terms that you target.
Matthew Magain, Mar 07
Ask.com: We've Got All The Answers
Matthew Magain, Mar 06
Kiss Your Ask.com Goodbye
Lucas Chan, Oct 25
Changes to PageRank?
Matt Mickiewicz, Oct 02
Yahoo! Search Marketing Plays catch-up to AdWords
Matt Mickiewicz, Feb 15
MSN's Keyword Forecasting Tool
Johnathon Smith, Nov 22
Avoiding the 5 Most Common SEO Mistakes
Are your SEO efforts hampered by any of the 5 most common SEO mistakes? They're not difficult to rectify ... once you know what they are! Johnathon explains them clearly, and shows you how to correct them, in this hands-on tutorial.
Shirley Kaiser, Jul 26
The Ultimate SEO Checklist
Search Engine Optimization should be considered, and implemented, throughout the planning, design, development, and maintenance stages of your site's evolution. But where should you begin? And how will you stay on track? This complete checklist will show you how to conquer the challenge of SEO in your next project.
Matt Mickiewicz, Jul 13
Page Strength Analysis Tool
Kent Lewis, Jun 21
Five Keys to Improving Web Site Conversions
If you spend your SEO dollars - and all your time - attracting visitors to your site, it might be time to refocus. As Kent explains, if your site doesn't generate conversions, your search budget's wasted. He presents his top five tips for ensuring good - and growing - conversion rates.
Tyler Huston, Jun 09
10 Worst AdWords Campaign Mistakes
Think you know AdWords inside out? As Tyler explains, the 10 worst AdWords campaign mistakes are easily made, but they're also easy to avoid! Take his timely advice to improve your campaign management and ROI.
Matt Mickiewicz, May 27
Stop MSN From Displaying your DMOZ Descriptions
Rodney Ringler, May 24
Google SEO Algorithm Problems
Had any problems with your Google rank lately? In this detailed expose, Rodney charts the history of the notorious Google updates before explaining, in real terms, the effects these have had on webmasters, and making a call for better algorithms in the longer term.
Greg Harvey, May 08
Ignore MSN Search at your Peril
If you've been focusing on Google to the exclusion of other major search engines, it's time to get your head out of the sand! In this insightful article, Greg shows how MSN is building a platform from which to challenge Google, and warns search engine marketers to give strong consideration to MSN in their SEO efforts.
Serge Bondar, Apr 28
Search Engine Indexing Limits: Where Do the Bots Stop?
Ever wondered how much of each of your pages is being crawled by the search engines? Serge has, which is why he conducted an experiment to test the exact page size that could be crawled by the search bots, and identify the indexation limit of each. Here, he reveals the results of his study.
Neil Anuskiewicz, Apr 26
How to Win With Google AdWords
If you're not on the Google AdWords bandwagon, you should be! As Neil explains, this system, which is making money for site owners around the world, is easy to set up and use, and makes campaign tracking and tweaking a cinch.
Bernard Peh, Apr 12
Track Your Rank Using the Google API
Tracking your site's search ranking can be a real pain ... unless you have Bernard's script, which uses the Google API to track your rank quickly and effortlessly. Here he explains, step by step, how to implement the code that will save you hours and keep you informed of your site's Google rank.
Dan Thies, Apr 07