John Tabita, May 05
9 SEO Ideas for Small Businesses on a Budget
Small businesses needn't drop huge sums on SEO experts to get a leg up. John Tabita outlines 9 easy, cheap ways to improve your site's ranking.
Joshua Kraus, May 04
How Much Should I Charge for SEO Services?
To accurately price your SEO services, there are a number of important factors to consider.
Brad Shorr, Apr 02
Paid Versus Organic: 5 Reasons Both Are Important
Paid versus organic? Both tactics are vital to digital marketing. In this blog post, Brad provides five reasons why to use both for solid online marketing.
John Tabita, Mar 24
Mobile SEO: 6 Steps to a Mobile-Friendly Website
John Tabita explains why and how you can optimize your site for mobile visitors and improve your search ranking and, more importantly, sales.
Eric Siu, Mar 07
The Beginner's Guide To Becoming A Full Stack Marketer
Eric Siu points beginning-intermediate internet marketers in the right direction to becoming a full-stack marketer.
Shaumik Daityari, Feb 28
Understanding Baidu — The Chinese Google
If a large portion of your users are Chinese then you must ensure that you understand the search engine they'll be using — Baidu. Shaumik Daityari explores.
Charles Costa, Feb 02
5 Proven Tips to Improve your App Marketplace Ranking
Charles Costa shows us 5 tips to improve your app marketplace ranking and gain those crucial views and downloads.
John Tabita, Dec 10
The Non-Writer's Guide to Writing for Search Engines
John Tabita follows up his non-writer's guide to writing for the web with this guide to making sure that your content can be found by search engines.
John Tabita, Dec 09
5 SEO Trends You Need to Consider for 2015
SEO is an ever-changing field, with new challenges and opportunities arriving regularly. John Tabita looks at 5 SEO trends you need to address.
John Tabita, Dec 05
The Non-Writer’s Guide to Writing for the Web
Content marketing is becoming more necessary for online success. But how does a non-writer go about writing for the web? John Tabita provides a few tips.
Ada Ivanoff, Nov 21
Pagination and SEO: Red Flags and Best Practices
Pagination is not rocket science but when it comes to SEO, there are a few things that you need to know.
John Tabita, Nov 05
Local SEO: Advanced Components
Having looked at the basics of local SEO, John explores the advanced components of local SEO. Learn what performing local SEO for a small business entails.
John Tabita, Nov 04
Local SEO: The Basics
In the first part of this series, John Tabita explains local SEO and how you can start optimizing.
Tim Evko, Nov 03
A First Look at "Hooked", a Guide to Building Habit-forming Products
Tim Evko takes a first look at "Hooked: How to Build Habit-forming Products", a new book offering a guide to making products people just have to use.
Khurram Aziz, Sep 10
Increase Search Traffic by Getting Your Site Recrawled More Often
Learn how to encourage Google to recrawl your site so you don't have to wait weeks for changes to show up in search results.
Clayton Wood, Aug 05
5 Things Every Software Developer Should Know About SEO
SEO seems complicated and intimidating, but software developers need to understand it. These SEO guidelines for developers will help you get started.
Jacco Blankenspoor, Jun 27
Panda 4.0: One Month On, Signs of Recovery
One month after Google's massive Panda 4.0 search engine algorithm update, Jacco Blankenspoor looks at how the web has been affected
Jen Looper, Jun 03
Managing and Maintaining Your Apps Portfolio
When your portfolio grows larger than ten apps, it can become hard to maintain the quality of a portfolio. Here are some ideas to help you manage yours.
Jacco Blankenspoor, May 30
What It's Like Getting Hit by Panda 4.0
As of May 20, I don’t like pandas anymore. Because May 20 was the day I got hit by Panda 4.0, Google's search update, and it killed my traffic.
Sean Hammond, May 01
Using Schemas to Improve Content Visibility in Search Results
How to use schema.org markup to improve your content's visibility in search results.
HTML & CSS
Shaumik Daityari, Apr 09
SEO-Friendly Infinite Scroll
Google has recently discussed a method for implementing infinite scroll in a search engine friendly manner. This post outlines this suggestion and more.
Jacco Blankenspoor, Mar 19
5 Apps to Enhance Google Analytics
An overview of the features of 5 services that allow you to enhance your Google Analytics data by tapping into the GA API.
HTML & CSS
Shaumik Daityari, Mar 12
Using Meta Tags in HTML: Some Basics and Best Practices
A look at how to use meta tags in HTML, with some best practices for making your content more accessible and SEO-friendly.
Kerry Butters, Mar 11
SEO Disasters: What Happens When Google De-Indexes Your Site
It’s been a tough year or so for many SEO companies – particularly those that don’t follow the rules when it comes to black hat techniques, especially with regard to links. I’ve always been of the opinion that quality wins out and while you can tweak for SEO, chasing links through poor content is always going to raise some Google eyebrows or worse – a manual penalty. The major algorithm changes that the search engine has made in recent years with regard to content have meant that many companies have found their sites pretty much disappearing from the index. Why? Because they have not followed the rules, either deliberately or accidentally.