Craig Buckler, Apr 05
Untying Digital Adaptation with Paul Boag
Craig speaks to Paul Boag about his new book, Digital Adaptation, which gives developers the tools to instigate a web revolution in their workplace!
Kerry Butters, Mar 04
How To Really Measure the ROI of Social Efforts
The value of social media has been questioned extensively over the past few years, with many skeptical it can really prove beneficial and provide a good return on investment. It's taken a little time, but most SMBs and large organizations alike now realize that social media is an excellent driver when it comes to traffic and reputation. We're seeing more and more creative use of social media, better branded accounts and even better, the ability to use social media properly. By this I mean, using social media as it was meant to be used. As a means for promotion, with a friendly (social) tone, to facilitate great customer service and generate excellent feedback. Of course, some companies still struggle with getting it right and for the most part, this is due to a lack of time, resources and the understanding of just how it can benefit a business. With this in mind, how is it possible to prove ROI to clients in order to convince them that it's worth the time and effort?
Meri Williams, Nov 13