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Lean Startup: Should You Pivot or Persevere?
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When, Why & How to Pivot: A Short & Sweet Guide
This is the era of “lean.” The lean methodology of running a business has become extremely popular, and for good reason: it helps your team stay competitive, innovative, and adaptable.
However, you can’t adopt the lean way without being open to pivoting. Pivoting—or quickly changing your business model, product, or target market—is understandably frightening.
Read on to learn when, why and how to pivot.