E-mail Marketing: 13 Services To Help You Make ContactBy Alyssa Gregory
In my last post, I wrote about some of the benefits of e-mail marketing and how you can use it to advance your prospects, share information and start a conversation with potential clients. In this post, I will list 12 online e-mail marketing services that you can use to execute your well-planned campaigns.
1. Campaign Monitor
Disclaimer: Campaign Monitor is the email marketing tool that we use here at SitePoint to send all of our newsletters. We weighed up a few different services before choosing to run with the Campaign Monitor guys. In the end it came down to a combination of the tool having such a beautiful user interface and the fact that the team were so responsive to any questions we had, bugs we reported and features we suggested.
You can send standard e-mail newsletters, include a signup form on your website, create autoresponders, and turn your blog’s RSS into e-mail. They also have analytics built-in and functionality that allows you to integrate your list with your shopping cart.
This service allows you to send e-mail campaigns, create website signup forms, manage an unlimited number of contacts, and view real-time reports. You can also create and customize polls and surveys.
You can use HTML templates or create your own, manage bounces and view extensive click-through report. This service also allows you to send faxes and letters in addition to e-mail. download movies
With this service you can create messages using the WYSIWYG editor, HTML, text editor or import from a web page, send e-mail-based surveys, and get detailed reports. You can also download the reports into Excel.
You can use one of the 450 e-mail templates or design your own, create sign-up forms for your website, and get real-time analytics. They will also host your campaign images and graphics through their service.
7. Constant Contact
You can create messages using an e-mail wizard, edit stylesheets, use an autoresponder, host up to 5 images free on their site and review tracking and reports. They also provide a number of tutorials and webinars.
8. Ezine Director
You can create your own HTML e-mail templates, integrate a website signup form, create a sequential autoresponder and monitor results.
This service allows you to send an unlimited number of e-mails, manage and segment your list, review reports and integrate your blog. Their site also states that soon you will be able to include audio and video in your messages.
You can schedule future messages, track open and click-through rates, manage your subscribers and integrate surveys.
This service allows you to send HTML and plain text messages together, attach up to 20 files per email campaign, and segment your list. You can also see how your e-mail campaign renders in major email clients, like Outlook, Thunderbird, GMail, Yahoo Mail, and others.
You can import existing lists from Excel, Salesforce, and Highrise, customize website signup forms, manage your list and track statistics. They also offer add-on features such as integrating Google Analytics, list segmentation and dynamic content functionality. Disclaimer: MailChimp are a current advertising partner with sitepoint.com.
13. Vertical Response
You can collect responses to online surveys, host your images, see real-time statistics, segment your list and integrate Google Analytics. This service also allows you to send e-mail messages as well as direct mail postcards.
Most of the services listed above start at $10 per month and go up from there (some have free trials), or they charge per e-mail sent. The monthly cost you can expect to pay will depend on the number of contacts, frequency of mailings, and other advanced features.
Do you manage e-mail marketing campaigns for your business? What type of information do you send out and what response do you get?
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