By Andrew Neitlich

Do you use mock ups as a marketing tool?

By Andrew Neitlich

In sifting through 25 applicants for a project I posted on elance, one web design firm set themselves apart. They promised a mock up of a site within 2 days, for free, with no obligation.

I love this approach. In a site known for impersonal bidding, here was a company that was willing to invest a bit of time in the relationship.

And they delivered with a good looking home page mockup within 2 days — and then responded to some advice from me. I’m not looking at any other bidders. Why would I (given that their design was good)?


In advertising, that’s what firms do: They pitch creative ideas to clients BEFORE getting hired.

It’s how it should be.

But I bet many of you disagree….To me, unless you come via a solid referral, you will forever be one of the 24 that didn’t get picked.

The most important and interesting stories in tech. Straight to your inbox, daily. Get Versioning.
Login or Create Account to Comment
Login Create Account