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By Alyssa Gregory

Digging into Social Data with SocialReport

By Alyssa Gregory
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SocialReport is a social dashboard that helps you track all of your social accounts, networks, websites, short links and blogs. It collects activity across all of your networks, then develops a number of reports to help you analyze your social data.

I tested it out for a few weeks, and here is a look at some of the features.

Extensive Data Capture

SocialReport is probably best described as the social data version of Google Analytics. There is so much data measured that I’d be hard pressed to find a hole in what is covered. Here is a list of some of the data captured in the tool across your connections on various networks:

  • Activity
  • Demographics (age, gender)
  • Engagement
  • Locations
  • Interests
  • Links

Rich Visual Data

If you like line graphs and pie charts, you’ll love the way the data is presented. Everything is visual, with the ability to show you specific numbers with a mouseover.

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Many Integration Options

You can add your accounts at the most popular social networking into SocialReport including:

  • Facebook
  • Twitter
  • LinkedIn
  • WordPress
  • YouTube
  • MySpace
  • Google Analytics
  • Bit.ly

The following networks are currently in beta: Bebo, Digg, Flickr, Foursquare, LastFm and Vimeo.

Premium Features for All Kinds of Users

There are three pricing levels for SocialReport, with added features for the higher priced accounts. Some of the added features include:

  • Downloadable Reports
  • Campaign Management
  • Conversion Tracking
  • Contact Management
  • Discovery Agents

My Take

Overall, I love the depth of the data captured, and how it’s presented.  The service is fairly affordable with a free trial available (you will have to provide a credit card for the free trial).

There is such as vastness of data available, though, that it’s a bit challenging at first to figure out what reports to focus on. Ultimately, it’s just pretty data until you do something with it. You need to have a plan to interpret the data and apply it to your social activities to make a tool like this worthwhile.

Do you use SocialReport or another similar social dashboard? I’d love to hear how you use the data collected to improve your social media activities.

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