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DesignFestival: Surviving logo design in the real world: Designing for Applying

By Felix Mak

Continuing on from the last instalment in “Surviving logo design in the real world,” Felix writes about designing logos for application. Most of the time as a designer, you will walk around with your logo radar on and find some intriguing logos — some very nice and some not so nice. On a rare occasion, you will see a really beautiful logo that is just not quite right. Could it be incorrectly applied or was it missing an intrinsic methodology during the design phase that limits the application potential?

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DesignFestival: Surviving logo design in the real world: Designing for Applying

Meet the author
Felix Mak, a graphic designer for 20 or so years, has been working quietly in the suburbs of Melbourne - and has more recently been delving into the art of web design and development and the wonders of shivs and javascript libraries. A strong proponent of simple design and simple communication, he has a love of the lushness of art nouveau design.

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