DesignFestival: Surviving logo design in the real world: Designing for Applying

Continuing on from the last instalment in “Surviving logo design in the real world,” Felix writes about designing logos for application. Most of the time as a designer, you will walk around with your logo radar on and find some intriguing logos — some very nice and some not so nice. On a rare occasion, you will see a really beautiful logo that is just not quite right. Could it be incorrectly applied or was it missing an intrinsic methodology during the design phase that limits the application potential?

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DesignFestival: Surviving logo design in the real world: Designing for Applying