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DesignFestival: Dissecting the Rio 2016 Logo

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The Rio 2016 Olympic Games logo was unveiled on Copacabana Beach in Rio De Janeiro. The identity is made up of multi-colored figures holding hands over the Olympic rings, and the words Rio 2016 in a script typeface. It was designed by Brazilian agency Tatil . According to the organizers of the games, the new Rio 2016 emblem is inspired by the vision of “All Brazilians uniting to deliver the greatest festival on earth and proudly advancing our national promise of progress.” That’s a bit of a mouthful.

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DesignFestival: Dissecting the Rio 2016 Logo

Jennifer Farley is a designer, illustrator and design instructor based in Ireland. She writes about design and illustration on her blog at Laughing Lion Design.

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