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DesignFestival: An Insider’s Guide to Type and Symbol Logos

By Jennifer Farley

Type-and-symbol logos generally take the form of the company name in type, and a symbol representing the ideals of that company beside, underneath or above the name. When using both type and symbols, designers must carefully consider how their choice of typeface will work with the symbol. For example, take a look at the Jaguar logo featuring the famous cat jumping over the company name. The wild cat represents speed and control and is a graceful but powerful image matched with a sophisticated typeface

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DesignFestival: An Insider’s Guide to Type and Symbol Logos

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