2 COMMENTs
Design & UX
Jennifer Farley, Jan 21

Symbol-​​​​​​​​only Logo Basics

Symbol-only logos are the Madonna or Britney of logo design: so famous they don’t need a surname, or in the case of a logo, so recognizable they don’t need to have the company name attached.
3 COMMENTs
Design & UX
Jennifer Farley, Jan 19

David Airey's Tips for Logo Design

The logo is the visual heart of a brand. Here are five logo design tips from one of the best logo designers in the UK -- David Airey.
Design & UX
Jennifer Farley, Jan 16

W Magazine Logo: a Closer Look

The September, 2010 edition of American fashion and lifestyle magazine W featured a newly revamped W logo and a brand new tagline as part of an overhaul of the entire magazine.
5 COMMENTs
Design & UX
Jennifer Farley, Jan 12

Creating Typographic Logos

Typographic logos or wordmarks are logos made entirely from type. They suffer from the misconception that they are very quick to throw together and that their design doesn’t require any skill. This is absolutely not the case. A logo designer needs to address questions such as “who is the client” and “who is the target audience.”
3 COMMENTs
Design & UX
Jennifer Farley, Jan 09

Expedia’s Logo Takes Flight

The start of 2009 meant a new look for Expedia. The travel web site unveiled a somewhat less playful logo than the one they'd been sporting for the past ten years.
2 COMMENTs
Design & UX
Jennifer Farley, Jan 08

“Doctor Who” Logo Takes Direction from Tardis

The BBC unveiled the new logo for its long-running science fiction show Doctor Who back in 2009. The show is pretty much an institution in some parts of the world and the new series had a new writer and producer, a new Doctor, and a new logo.
4 COMMENTs
Design & UX
Jennifer Farley, Jan 05

The New York Public Library Logo: Between the Lines

There was quite a bit of buzz online around the launch of the new logo for the New York Public Library ... and justifiably so.
Design & UX
Jennifer Farley, Jan 02

Redesigning the MySpace Logo

Another day, another redesigned logo. MySpace is attempting to stage a comeback having fallen behind the times compared with sites like Facebook and Twitter.
9 COMMENTs
Design & UX
Jennifer Farley, Dec 10

Logo Design Trends: Cubism

In the third of a series looking a logo design trends, Jennifer looks at how identity designers are using the Cubist art style for inspiration.
3 COMMENTs
Design & UX
Jennifer Farley, Dec 02

Logo Design Trends: Pixels

Jennifer takes a look at a small collection of logos using pixels as a design element.
8 COMMENTs
Design & UX
Jennifer Farley, Nov 25

Logo Design Trends: The Shift

Jennifer begins a new weekly series looking at recent trends in logo design, starting today with the misprinted shift look.
4 COMMENTs
Design & UX
Jennifer Farley, Oct 22

A W-onderful New Logo For W Magazine

Jennifer takes a look at the recently revamped W logo and tagline.
11 COMMENTs
Design & UX
Jennifer Farley, Oct 12

Old Gap's Back! New Logo Is Dropped

Following a huge backlash to its new logo design, the Gap have confirmed they will revert to their old blue box logo.
11 COMMENTs
Design & UX
Andrew Tetlaw, May 06

How do you Choose the Right Logo for your Business?

In this guest blog post Brian Tom compares the benefits and pitfalls of working with a single designer or using design contest services like 99designs when having your logo designed. He also explains the single most important piece of advice he can provide: talk.