8 COMMENTs
Design & UX
Gordon Currie, Aug 15

The Inside Secrets of Logo Development: Part 2

In Part 1 of The Inside Secrets of Logo Development, we talked about basic techniques on working with clients looking for a corporate logo and tips for bidding project work. We also discussed specific advanced techniques that help position you as an expert with clients and assist you in getting more money for your design work. We emphasized a focus on creating value vs. competing on price.
33 COMMENTs
Design & UX
Gordon Currie, Aug 08

The Inside Secrets of Logo Development: Part 1

Today we have the first in a three part series presented by Gordon Currie, a man with over 15 years experience in Logo Design. In Part One, Gordon covers hard topics such as how to best present to your client, how to price and why an understanding of their industry matters.
2 COMMENTs
8 COMMENTs
Design & UX
Jennifer Farley, Aug 01

Looking at Shift Logos

8 COMMENTs
Design & UX
Jennifer Farley, Jul 19

Looking at Logos: Pixel Logos

8 COMMENTs
Design & UX
Jennifer Farley, Jul 11

A New Logo for Leno

4 COMMENTs
Design & UX
Jennifer Farley, Jun 28

Logo Brief: The London 2012 Education Logo

In 2009, London 2012 ran a competition inviting young designers the opportunity to create a special version of the London 2012 logo...
8 COMMENTs
Design & UX
Jennifer Farley, Jun 20

Behind the Brazil 2014 World Cup Logo

11 COMMENTs
Design & UX
Jennifer Farley, Jun 15

Dissecting the Rio 2016 Logo

13 COMMENTs
Design & UX
Jennifer Farley, Jun 08

An Insider's Guide to Type and Symbol Logos

Type-and-symbol logos generally take the form of the company name in type, and a symbol representing the ideals of that company beside, underneath or above the name. When using both type and symbols, designers must carefully consider how their choice of typeface will work with the symbol. Let’s examine a few prominent logos and look at how the choice of typeface relate and balance with their married graphic symbols.
10 COMMENTs
Design & UX
Jennifer Farley, Apr 27

Creating A Letterpress Effect For Logo Design In Illustrator

Using the Appearance and Graphic Styles panels in Illustrator, Jennifer shows you how to create a simple letterpress effect for use in Logo Design.
9 COMMENTs
Design & UX
Jennifer Farley, Apr 13

The Power And Simplicity Of The Silhouette In Logo Design

Jennifer looks at how logo designers use silhouetted symbols in their identity work.
24 COMMENTs
Design & UX
Jennifer Farley, Apr 06

What Can We Learn From A Nameless Logo?

Breaking down logos to their simple shapes is a good exercise in keeping things simple for new designers.
10 COMMENTs
Design & UX
Jennifer Farley, Mar 30

Branding A Country: Peru Gets A Charming New Logo

Peru launched a brightly colored and charming new identity this month, Jennifer takes a closer look.
10 COMMENTs
Design & UX
Jennifer Farley, Mar 19

The Power Of Negative Space In Logo Design

Jennifer looks at the clever ways designers use negative space in their logo and identity designs.
7 COMMENTs
Design & UX
Jennifer Farley, Mar 08

Logo Design Typography: Helvetica

Jennifer takes a brief look at the history of Helvetica and why it's so popular with logo designers.
4 COMMENTs
Design & UX
Jennifer Farley, Feb 25

5 Questions Every Logo Designer Should Ask

Before a designer goes on to create a logo there are two basic questions that need to be answered: Who is the client? and who is the audience. In this post I’ll examine which questions to ask in order to better understand your client and the work at hand.
32 COMMENTs
Design & UX
Jennifer Farley, Feb 16

Logo Design 101: Six Tips For Creating Iconic Logos

Logo design is undoubtedly one of most challenging aspects of graphic design. It may seem easy at first glance but successful logos tend to have several characteristics in common. Here’s a brief overview of each of these characteristics with a well known brand examples to illustrate the point.
5 COMMENTs
Design & UX
Jennifer Farley, Feb 14

The Greatest Love Logo Of Them All: I♥NY

Jennifer takes a look at one of the most iconic logos of the last century - the I Love New York logo by Milton Glaser
13 COMMENTs
Design & UX
Jennifer Farley, Feb 09

Logo Design Trends: The Rainbow

Recently on Design Festival I posted about Cubism as a trend in logo design, over on SitePoint you can see some earlier posts I wrote about Pixels and The Shift as trends in logo design, but today I’m continuing with a look at the use of the rainbow, or rainbow colors in identities.
7 COMMENTs
Design & UX
Jennifer Farley, Feb 06

HTML 5 Has A Logo!

HTML 5 has been a subject of great debate, much enthusiasm and a little confusion in the past year. As a design nerd, the news I’m interested in is the World-Wide Web Consortium (W3C) recently unveiled a new logo for HTML5.
40 COMMENTs
Design & UX
Jennifer Farley, Feb 02

Starbucks Logo Evolution

7 COMMENTs
Design & UX
Jennifer Farley, Jan 31

Using Cubism in Logo Design

Cubism was a 20th century avant-garde art movement, which is closely associated with Pablo Picasso and Georges Braque. This art style revolutionized European painting and sculpture. In cubist artworks, and as we’ll see in the case of the logos featured, objects are broken up, and re-assembled in a very abstract and somewhat disconcerting form.
12 COMMENTs
Design & UX
Jennifer Farley, Jan 26

Logo Design 101: What Is a Logo?

On a daily basis we’re bombarded by logos. They’re on our clothes, our cars, our phones, our streets, pretty much everywhere we look. So what exactly is a logo?