Your Freelance Home Page Sales Copy

Hi,
I have a site that serves as my main Consulting/Freelancing headquarter - it’s a simple site, but I mention only doing complete sites for anyone who wants to hire me (not in those words).

I have this hunch that I would be able to land clients for at least some small projects if I did what I read about in The Wealthy Freelancer by Ed Gandia, etc. (trying to avoid the elance/odesk, etc…)

They say in the book it’s a good idea to actually have a “Fee Schedule”, which is the technical term for a specific menu of services.

From the client’s perspective, he/she is trying to decide who to go to for their complete site and that’s a major decision to trust a consultant with. I don’t have this huge portfolio, being mostly an employee in my past, so there’s a lack of persuasion power until I do.

But if a client saw a specific list of smaller-scale of specific features like:
Turn your login link to an Ajax-style login - $75
Add a feature that will generate RSS for your articles - $100
Convert your site to using a Kohana framework - $500

When a visitor visits and sees that, they can “crunch into those specifics” and if they happen to see something they need, your contact link is right there.

Thought I’d run that by you consultants here
Steve

Will your clients know the difference between Ajax and say “Palmolive”? Will they know what a Kohana framework is and how it will benefit them? What feature would you add that would generate RSS? An RSS button?

Here’s the number one rule of selling – “People don’t care what you have, what you know, or what you can do except as it benefits them.”

those were just examples - I was trying to get a consensus of the value of having a menu of services, whatever they are.

So what you are really asking is “Should I post my prices on my website.”

Some do. Some don’t. Instead of taking advice from a book who’s author probably doesn’t work within your niche, research your competition and see what works for them.

There are pros and cons to posting your prices.

Pro: You won’t get inquiries from those who can’t afford your services.

Con: You’ll miss inquiries from those that might turn out to be your best clients but think they can’t afford your services.

Some potential clients may not contact you because they believe your prices are too low!

IMO, when you post your prices, you put too much emphasis on price. You make it look like it’s very important to you and bring it to the forefront of the services you provide. You are much better off using your web space to let your clients know what is really important about your business – how you can satisfy their needs better than your competition can.

I’m sure others can come up with some “pros” and I could certainly fill a page with “cons”. In the end, it’s your business and you have to run it the way that works best for you. Since you’re new at this, experiment. Why not do some split testing or why not price some services and not others to see which method works best for you?

EX:
Static Home Page Template Design: $xxx.xx Contact me for prices on animated headers! (That’s just an example, too. :slight_smile: )

I appreciate what youre saying Linda and thanks. The authors of the book did actually go into specific reasons why, such as the successful avoidance of cheapskate clients who won’t bother you when they see what you charge for a site, etc.
You’re right, though… I need to simply just try it, take action, do testing. No sense really asking about it I[m realizing