Originally published at: http://www.sitepoint.com/app-failed-people-forgot/
Your amazing app idea is finally a reality. Your plan has been executed flawlessly, resulting in a beautiful, functional app. The marketing plan includes a thorough ASO (App Store Optimization) strategy, and a series of viral and promotional tactics to spread the word.
Fast forward a couple months. A good number of people have installed the app and reviews are positive. You’ve received some press coverage but your revenue model of in-app purchases is lackluster. Your stats reveal the app’s engagement level is low. What happened?
Users forgot your app existed.