Youku and Tudou now are merged into one company

The first and second largest video websites in china, Youku and Tudou, are now merged into one company in a way of 100% stock for stock. The combination will complete in the third quarter of 2012. And Tudou will delisting. What do you think of this phenomenon ?

I also just heard this news .Maybe it is a good start to develop with a bigger company.