Write Better User Interfaces by Asking “Who Else is in the Room?”

An excerpt from http://www.sitepoint.com/better-user-interfaces-copy/, by Diana MacDonald

There exists a debate within the User Experience community about whether a user interface should say ‘Your account‘ or ‘My account‘ to refer to the user’s account. Should the call to action be ‘Create your account‘ or Create my account?

Pinterest and Trello are both social web apps that use “boards”, yet see how they differ!

Pinterest: YOUR Board button

Trello: MY Boards button

When it comes time to delete your account, however, they both switch terms:

Pinterest: Deactivate MY account

Trello: Permanently delete YOUR entire account forever?

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