[FONT=“Georgia”]There are quite a few Trinis (because the whole of Trinidad is on Facebook) who really use Facebook Pages well in their promotion.
For them, their primary effort is to not use the site as a “bookmark”, but instead use it to be social.
You’re better off learning from example so I’ll just post the links and invite you to have a glance yourself.
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The first is Drink! Winebar’s Facebook Page.
I did some photography there once. When I met the guy, he had this real’ lively, optimistic personality and a lot of that comes through on his Facebook Page. And it works! He’s gathered himself a following of loyal fans/customers (like my sister, for one), who follow along intimately and show up to many of his events.
A post once that made me smile; Someone lost their flashdrive in the bar once and he posted a notice on FB. How cool is that? 
You know what that post said? That post said your bar is looking out for you.
And yes, the customer retrieved his flashdrive.
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Another great example; Laura Ferreira Studios.
Like Dale (the Drink! guy), Laura has a great personality. Not so warm as Dale; Laura’s more cheeky-but-fun. But again, she just lets it flow onto her Wall naturally.
She mostly posts goofy comments, intersped with mentioning her new products, projects and what she’s working on. She creates the impression of a young woman, highly enthusiastic about what she does, who’s busy all the time doing it.
Added to the fact that she does great work, she draws loyal followers in like a magnet. So much so with her Facebook Page that she stopped pushing her proper website.
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So best I can tell yuh is to check them out. Learn by observation.
But mostly, from what I’ve seen, it’s a matter of being loose and friendly. It’s a social network; So to get the most out of it you need to be social.
That said, I’m bad at social networking myself, hahahaha. I’ve tried it before but didn’t have the discipline to keep updating my status constantly.
Anyways, I hope that helped in some way.
Check out the pages. Look at their older posts. See how they interact warmly with their customers/fans (Drink! a little more warmly).
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