Wording of categories for SEO

Marketing
1

Hi,

I have a list of categories on my homepage for a competitions website, such as:

Pet Competitions
Cash Competitions
Holiday Competitions
etc

I am wondering if it is best to have the links of these displayed like that, or use something like:

“Win Pet Prizes”
“Win Cash Prizes”
“Win Holiday Prizes”
etc

or

“Browse Pet Competitions”
“Browse Cash Competitions”
“Browse Holiday Competitions”
etc

Also, I’m wondering what would be best from a user perspective?

Any suggestions or comments would be great!

Thanks

2

Sounds like a good case for A/B testing.

Measure to see what works, instead of guessing or asking others to guess :slight_smile:

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