Will I see a significant traffic increase from switching to keyword-rich URLs?

I have a 4 year-old blog that does pretty well - about 8,000 visitors & 10,000 pageviews per day. I’ve always used a numeric URL structure. The pattern is example.com/articles/12345.

If I were to switch to a keyword rich URL structure such as example.com/articles/how-to-make-millions/ do you think I’d see a significant traffic boost? Or since I’m already doing well, should I leave things be?

If I do the switch, my plan would be to do a 301 redirect from all the old URLs to their new versions. That wouldn’t cause any problems or raise any suspicions with the search engines, would it? Just want to make sure I’m not doing anything that would damage my site.

Switching to a keyword based URL can’t hurt your website in the least, as long as you do a 301 from your old blog path to the new blog path. The 301 is perfectly acceptable to all search engines.

Adding the keywords into your URL will help for two reasons:

  1. It’s search engine friendly. The SE’s will still pick up your blog based on the content but this just augments that and might help your rankings a bit.
  2. It’s great for users! Having keywords in your URL describes what the page is about before your users click on a link. Can’t go wrong here.