I agree with you to take some risk but I don’t really think there is to much risk to change a target keyword that you worked hard on for months only to get little or no traffic. I think changing your focus was the right move. Good luck!
Keep in mind that your pagerank has very little to do with your ranking. It’s primarily used to determine the depth and frequency of indexing. Additionally, Google maintains a list of synonyms. So ranking your site on the word company may also show when a user searches for the word agency. Granted they’re not exactly the same, they’re interchangeable to the general public.
I’m glad to hear that you’re rankings have stayed high. Keep up the good work.
Thanks for the supportive comments. They open up interesting thread on synonyms.
If Google maintains list of synonyms, how would one explain the fact that the site ananya-seo-services is not found in first 200 results for ‘seo company india’ even after replacing ‘agency’ with ‘company’? It ranks 184 for ‘seo company bangalore’. Before the change, it did not rank in 200 for either of the phrases.
I suspect one reason could be the very high competition for ‘seo company india’ as compared to ‘seo agency india’.
You obviously know your business because that’s most likely the reason. When you selected these phrases to target, how much research did you do on how many searches they get and how much competition there was for them?
Thanks for asking. Here is the SEO journey of the site :
For keyword research I tried Wordtracker and Adwords Keywords Tool. I was not satisfied with Wordtracker (I got full ver on trial). It gave poor results for staffing company website, and I realized from web search that search traffic is anyway not revealed by any search engine. Then on, I’ve been using only Adwords - neat interface, though overly optimistic estimated traffic (to entice you to advertise with PPC :)).