Twitter has become an essential tool for everyone, and has relevance for just about every type of business.
Companies are using it to communicate – creating closer relationships with prospects, clients ,followers and more.
Using Twitter allows companies to spread awareness, discuss industry trends, connect followers to a company blog by creating an online dialogue that easily reaches a large audience – an audience that is looking for information about your company.
Twitter has more beneficial uses than Facebook, LinkedIn and blogs combined, and this is one reason people are confused by Twitter.
Millions of people are using it in dozens of different ways, all at the same time. To implement the most valuable use, Twitter require the most training and planning. One reason Twitter is so flexible is that it can support so many other existing technologies and business strategies.