You may be aware 37signals released a book called Rework not too long ago. This follows Getting Real, which isn't about standards, not about Ruby on Rails, or Web 2.0.
Neither book is a basics of Web design for newbies who have been on the 'net for less than six weeks, as so many articles are.
And guess what? 37signals SELLS the books, for money (And I really wish I wasn't forced to add that last part, but this is the 'net).
What Rework and Getting Real are about is how 37signals does business -- not the tools everyone in the industry uses. It portrays the company as an expert and thought leader, when so many articles paint the company as a monkey-see, monkey-do, lowest common denominator commodity.
37signals is getting tuned-in, turned-on, perfectly profiled potential customers to PAY to hear about how they do business. Can the English as Second Language flunky you just paid five bucks do that?
Most developers have simply never conceived of their business as offering something different from the dull industry commodity service. And so site content fosters clients trained to believe the only interesting thing a developer can possibly say is the lowest price quote. End of story.
You don't listen to these people. You send them your code dictation to type up.
Your site content practically tells potential customers to pay you as an expert whose advice they listen to, or a commodity code monkey to dictate to for the lowest possible price (Plus whatever they can get away with).
Ask yourself which clients you want.
Getting Real for sale on Amazon. And just how many developers have something desirable enough to say on the subject their potential customers (and competitors) would buy it?
Rework Isn't the typical technical article for developers -- people who will never hire -- the book is targeted at clients. How many sites are using "article marketing" to train the competition and disinterest anyone interested in hiring?