I actually think the post was fine as written. When you take the second paragraph out of context, it does change what themip was saying. Yet, when in context, for my money he is right on target.
Don't hire a developer who promises you the moon on a string of keywords or other marketing gimmicks. The web is constantly changing and morphing into something different than what we knew last year, or sometimes even last month.
Further, anyone who builds a social networking site had better be prepared to market it. May as well start out with a designer or developer that has a basic handle on modern marketing trends.
Finally, since Zoe hasn't been back here to respond to comments since January, my guess is that she has either given up on her idea or taken another avenue, so it really doesn't matter how we discuss the question. Just all please keep the discussion directed towards Social Media Content.