Where can i get an up to date seo book

Where can i get an up to date seo book
preferably free

HERE - there isn’t a definitive SEO book AFIK, there are so many myths and arguments in SEO it makes it hard to recommend a particular guide. The trick is to read it all and decide for yourself what’s likely and what isn’t.

Why do you need a book. Books go out of date quickly. I would use the forums here at site point to ask your questions and get answers or read the excellent site point guides. I would be very careful about SEO books and guru’s and the first question to ask is always “Who is the author” and what is their angle.

Why do you need a book. Books go out of date quickly.

Exactly. I’ve never read a SEO book in my life. I read things that are up to date like searchEngineJournal dot com.

I have not read the new version of SEOBOOK.com but the early version was really quite good, just a little expensive. I have read many, many SEO books and in my opinion none of them tell you everything you need to know in the way it should be told. The advice of others to read lots of sites and see what people agree on may be the best way to learn.

But I have to tell you that I have been doing SEO since 1999 and while some of the junk that people talk about does go out of date, basic SEO is just exactly the same as it always has been:

  1. Scored Keyword Research - so you know what people are searching with

  2. Use as many keywords ahd keyword phrases as possible in your title, meta tags, and content, just make sure that all test follows good English usage. Proper English keeps you from doing too much.

  3. Getting links to your site, and submitting to search engines and directories is one of the best ways.

There are LOTS of things you can do to further promote and optimize your site, but if you just do the basics well, you may not have to worry about all the other junk. :slight_smile:

Wow, looks like you’re stuck in SEO of 1999…

How about:

  1. Write compelling, unique and authoritative content (likeable, linkable, rankable)
  2. Make that content easy to find and navigate for both search engines and humans (content structure, site architecture, code quality, navigation)

Wow, looks like you’re stuck in SEO of 1999…

How about:

  1. Write compelling, unique and authoritative content (likeable, linkable, rankable)
  2. Make that content easy to find and navigate for both search engines and humans (content structure, site architecture, code quality, navigation)
    Perhaps, but it works, it’s simple and follows Google’s webmaster guidelines. I like to consider it in terms of consistancy, rather than making things complicated and “faddish”. :slight_smile:

Now, your two points are great, and of course good content is a given. But if you are not using the things that people are looking for in the way of keyword phrases, then you will not be optimizing to the fullest potential.

We optimize for “traffic”, not rankings. We almost never look at rankings, only traffic. If the traffic is there, the rankings will take care of themselves as they constantly change up and down.

Look, basic SEO is simple and effective: Put what people are looking for on a page, it gets indexed, and people find it in the search engines. If what they see doesn’t suck, they may click on it and visit your site.

Sure, I agree - I think what made me comment directly was points 2 and 3:

  1. Use as many keywords ahd keyword phrases as possible

This shotgun approach has become more refined in the last several years, moving away from myth-witchery that became keyword density - towards single phrase per page with supported synonyms inline with NLP research on common usage.

  1. … submitting to search engines and directories

Strongly discouraged as a practice in the last several years. There are only 3 search engines (some might argue 5) where 99% of all searches are done - so submitting to anymore than that is wasted energy. Directories have become increasingly de-valued, especially by Google, as a source of trusted back-links as there is no merit or qualification for those links other than taxonomy or categorisation - which the search engines do well enough on their own.

I do believe that 90% of “SEO” as it’s currently defined/understood is another way of saying “best practice” web-design/development. The other 10% is a split between science and smoke.

You need to respond to my entire statement, not just part of what I said:

  1. Use as many keywords ahd keyword phrases as possible in your title, meta tags, and content, just make sure that all test follows good English usage. Proper English keeps you from doing too much.
    We never, ever worry about keyword density. If you follow good English usage and don’t write junk, you won’t have too. Sure, you may use certain keywords a little more often then you would otherwise, but as long as you don’t overdo it too much, it will pass for good content for both search engines and visitors and we feel it is effective.

And again, you are focusing on part of what I say rather than the entire message:

Getting links to your site, and submitting to search engines and directories is one of the best ways.
You talk about it being “descouraged” and “…de-valued, especially by Google…”, but I have an opinion on that which is this:

In the past, any type of manipulation of the search engines has been removed or heavily discounted. Keyword stuffing, hidden text, dooryway pages, etc. But the one exception to this is link building. Yes, it has changed over the years, but it still remains a huge factor. Google says a LOT of things that are designed to scare people into doing what they want them to. Don’t buy links, don’t link to bad neighborhoods, register your domains for many years, not just one, etc. If you can’t control what people do by making things ineffective, your next choice is what Microsoft has always done and that is create FUD (Fear, Uncertainty, and Dubt). I think that is what Google has been doing because they don’t want to ignore linking. So even though linking is flawed and abused, and we still see sites rank high when they shouldn’t, Google is addicted to it.

While we don’t submit to 500 or 1,000 directories just for the links, because some do bring us traffic, what we see is that for the amount of time/effort/money that it takes, it’s worth doing for our sites and those of our clients. When it no longer works, we will stop doing it. Now the other side of this is some of the submission services that are out there are just awful. They don’t really submit to all the places they say they will, or the submit the wrong information or to the wrong categories. Submissions done badly are just about worthless and I think this is the main reason submissions have gotten such a bad reputation.

Use google with the keywords like free seo book, free seo ebook etc and you will get lots of valuable books

As far as i know you can get some good material online and also in this digital world i think this might be a difficult choice, but anyways… you can still read some of the best books in SEO from Google Books…

100% agree with this approach, doesn’t matter where you rank, only matters how much traffic it gets you and even more importantly, what that traffic is doing on your site so I’d go further and say that I only care about conversions.

Funny because I’m moving in the opposite direction. I’ve gone from targeting 1 or maybe 2 keywords per page and only a handful for a whole site to regularly targeting over 20-40 keyword phrases and if 5 of them happen to be on one page without it spammiing up the page I’ll do that too.

NLP??? Don’t wanna digress here but I’m a huge Derren brown fan and he has thoroughly debunked NLP so for now I’m going to side with him. Sure you didn’t mean LSI?

Me too, been saying this for a couple of years. So, I think it actually makes sense for webbies to turn their hand to SEO, they already have most of the skills they’ll need and all they have to add to them is an understanding of how search engines work.

why do you need it?

What is NLP & LSI? I only ask because the initialism NLP as I know it stands for Neuro Linguistic Programming, which is the training of the synapses of the brain. I was just wondering how this might relate to SEO etc. :smiley:

Yeah, that’s what made me ask if he meant LSI (Latent Symantic Indexing)

When I am referring to NLP, I am referring to Natural Language Processing - not Neuro Linguistic Programming :slight_smile:

When people talk to me about LSI, I refer them to this page.

You can refer a e-book from Aaron Wall,it is bible of SEo. Refer seobook.com for further information…

I would recommend www.seobook.com it will give you all the updated information about seo

I guess seobook is not free but costly…
here is a post which is offering a seo book free from axandra…
chk it out…

http://webmasterdailytips.com/2009/10/free-seo-tool/

SEO Books are like Trading Books : you can read a ton and get the impression of being knowledgeable, in truth you have filled your brain with lots of fads and pseudo rationality that when confronted to reality you’d get astonished of the discrepancies.

The thruth is you have to see by yourself and forget all these fake gurus that want only to sell you stuffs mostly useless. When the book is free be assured that afterwards you will receive a ton of spammy proposals.