What valuations are people using for sites?

Hi. I’m trying to get a sense of what a site is worth these days. What valuation types are people using for the smaller-site market? Multiple on profits? Multiple on revenue? Potential only?

I have a site that I no longer have time to manage and I’m looking to get an understanding of what it might be valued at. (Traffic = http://i.imgur.com/zXOrz.png , $60k in profits last year , about 60% ads, 40% memberships).

Anyway, just trying to understand how people might be looking at this type of site.


What’s the niche?

content site (printable items)