What kind of e-commerce platform do you use?

This is my first attempt at creating an e-commerce website, and I’m curious as to which e-commerce platform you would recommend. One of my friends suggested Shopify, however I’m wondering if any of you might assist me decide by stating some advantages and cons?

I’m also unsure what factors to consider while selecting a platform.

There are literally hundreds of threads here about ecommerce. Might I suggest you search through those and see if some of the rudimentary questions can be answered? An open ended questions like this is very vague and will delve into personal preferences which may or may not be applicable to your situation.

There is also an older article on SP on the basics. Start there and if you have SPECIFIC questions, please feel free to repost.