Why every one is using google Analytics
Google Analytics allows you to measure your site, your audience, your content. The concept is simple but there’s a ton to it and the deeper you dive, the more you can optimize and improve.
Decisions can come from hunches but should always be confirmed with data.
It tells you where the traffic of your site come from, what keywords they the visitor searched, what websites are they come from, your site’s earnings (adsense), and a lot of useful statistics.
Google analytics is the best free tool for you to measure your traffic. You can know where traffic come from, how they do to find information in your site, time they spend on your site, the bourd rate of your site…
If your traffic come mainly from searching: Your site seem to be done SEO well
By direct: Your site have good reputation on traffic and they remember your site…
It’s for measuring traffic statistics. It gives you an insight into where traffic is coming and going, and is useful for making traffic convert.