What is the strategy to fix a page/ website in a permanent position in the SERP?

Marketing
1

It is observed that the positions of a webpage or a website is very flexible in the SERP. To-day it is in page number one , tomorrow may be it is in page number three or four or others!
What is the strategy to fix a page or website in a permanent position in SERP?

2

I don’t believe that is any way to “fix” your position. There are too many variables that are beyond your control.
Some fluctuation is normal and nothing to be afraid of.

1 Like
3

Any “strategy” you might come up with is more likely than not to fall foul of Google’s guidelines and is likely to result in a site falling further and further down the rankings.

4

Google believes that searchers want a variety of highly relevant content from very trustworthy sources. A large part of search engine result position (SERP) is click-through rate. If
Google never varied SERP position, you would end up with a situation
where the strong get stronger, and the weak get weaker.

5

The only strategy i can see to actually fix it in place would be to move to California and work your way up through the business until you are a position where you can get the google developers to re-write the algorithm and always display your site in said position. But that might be quite time consuming.

If you find another way of getting sites to appear always in a certain place on SERP, without breaking googles rules, you will be driving a ferrari pretty soon as you will be able to sell your services for a lot of money.

Best plan is just keep following the rules and providing good relevant content on a well made page.

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6

The only strategy that will fix the position would be to delete almost all of the content of the page - that will fix the page in the only position where it is possible to actually fix it - in last place.

2 Likes
7

It seems to me that what is being missed here is Google Advertisements.

From what I can tell, purchasing an “ad” will almost guarantee it’s being displayed in the SERP when it relates to the search terms

8

The ads display ABOVE the SERP - not in it. For most search results there are three ads and then the fourth entry is number 1 in the SERP.

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