What is the best software to promote a social site?

I have a new site that is a lot like Facebook. We even have some features that Facebook doesn’t
have; so I think if I can get the word out about it, I will gain some active members who would
appreciate the different user friendly, experience that the site has to offer. The problem is that I would like to automate the process of promotion. Any information as to how I can accomplish this with
good software would be greatly appreciated.

IMHO the best software would be your email client.
Simply send emails to your contacts and invite them to become members. Then let “word of mouth” do the rest.

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