what is Keyword Effective Index & What is its Basic use?
KEI is the ratio of searches for a keyword to the competition for that keyword i. e. KEI={(2 X Keyword search volume)}/(competition for the keyword). The keyword that has good searches and low competition has a good KEI and easy to rank.
I’m sorry, but this is too generic a topic and will end up being a fluff magnet. Please do some basic research, and if you have specific questions, please feel free to open a new topic with more specific questions.
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