Again, this is somewhat tough, since I haven't written my Content yet, but if had more articles featured in boxes, and ones that were more "actionable", would that help?
[INDENT]- I Want to Start a Business! Now What?
Why Small-Business Drives the U.S. Economy
Focus on Growing Your Business, Not on Taxes
Benefits of Incorporating Your Business
Is Outsourcing Unethical?[/INDENT]
(Conceptually) Would those article titles make you want to go beyond my Home Page, dig deeper into my website?
Yes, I strongly recommend at least that. Something that short could go on every page, under the logo.
So, you are saying, "Add a Tag-Line" to every page?
Now does that go as far as "Branding"? Or are you just saying that I should spell out on every webpage the purpose for my website?
Yeah, I dislike it when "Register" is the first ting I see, before I even know what I'm gitten.
Okay, so if I had a button/link that said "Learn More" would that be better? (Clicking on the button would take you to a page about the Seminar, and the benefits, cost, dates, etc. From there you could click on "Register Now" if you liked what you saw.)
Certainly, it all helps. You need to give people something to do, a lead to follow or whatever.
Well, I was hoping that quality content would be enough, since I am not selling things up front?!
My plan is just to write really interesting and useful articles to help bring out the entrepreneur in each of us, and show people that there is life beyond "Corporate America" (or whatever), and that working for yourself can create a whole new way of life...
Cool, and that should be up in neon lights.
But I don't get any points for my "What is an S-Corporation?" box?
I thought that was good, because it points out a question that many people have. And, if it wasn't clear, that Text is supposed to be a hyperlink which would either take you to my "Small-Business Glossary" or possible an article like "What are the Different Business-Types?"
Clicking on the Question would again take you farther into my website...
But you don't know why, or what caught their attention. For all they know, that page about business they landed on was the only mention of business in the whole site. If they bother to visit the home page, this is your golden chance to tell them why they should stay.
"A picture is worth a thousand words..."
Since didn't give SitePoint's Home Page a rave review, could you please provide links to maybe 5-8 website that YOU think accomplish what you are trying to teach me as far as "Call-To-Action" and Home Pages go? :-/
So what should the "purpose" of my Home Page be?
1.) To tell people why "I" am so awesome?
2.) To tell people why my "Website" is so awesome?
3.) To tell people why "Starting a Small-Business" is so awesome?
4.) To tell people that I have awesome articles on Small-Business and they should try reading a few?
5.) Something else?