A recent ‘discussion’ with a series of potential clients have left me waxing philosophically about the lexicon used by web designers to communicate their services. Consider this:
Site package #X.
Deliverables: Up to 15 pages, at $XX.00 per extra page.
- I have always loathed this convention, as I have observed many clients trying to lump as much content into the ‘label’ of ‘one page’ as they can get away with, in order to be able to fall under the cheapest terms of the cheapest package; imagine an ‘about me’ page with: a personal summary, business history, personal interest, family photos, some portfolio samples, address and other contact info. This doesnt actually add that much extra (remunerated) work, so only part of my dislike comes from principle, the LARGER part comes from the fact that this hurts visitors as it leads to a site that is poorly optimized and hard to scan though.
Still that was not what the latest rash of quabbles are about.
When I say a page I mean: “1(one) outputted HTML document based on a single design, from a single concept, and supported by a single, common, set of supporting files”. I am lucky that by coincidence, not planning, this is how I had my contracts phrased from the start. Normally, I do 1(one) design (a landing page), and simplified version of the that layout/graphics for inside pages.
So when I run into clients who apparently doesnt understand good branding practices ( I say this for the client’s benefit) , and ask for 15 different layout/ graphics for each page in his site, that it would be billed as 15 independent ‘landing’ pages and not as a site package, since essentially you are causing me to create 15 different PSD (all with different stock photos/art , even slicing grid), 15 extensive alterations to the CSS, even the js functionality different in each page! While my contract terms are clear, he did say that, advertisingwise , saying a “15 PAGE website” design package implies, 15 unique art direction concepts, 15 layouts, 15 html docs, and as many php, css, and js scripts as needed to support said site all billed at the aforementioned price.
My decision to take this person on has been made, but it has made me question how I communicate my rates and services. So am asking this question specifically to other web professionals out there: what is your INTENDED meaning when you use the term ‘page’ as far as a ‘deliverable’ for your clients?