What digital marketing strategies are most effective for small businesses with limited budgets?

pls respond to this question i am confused

Kotlers 4P is still valid.

  1. Have a good product that creates value for your target group.
  2. Set the price so it is affordable for the target group (but still earning money)
  3. Distribute your product through channels that reaches your target group. (place)
  4. How you promote you product (ads, web etc)

My own experience is that before you have a product that creates value for your target group in some way, the promotion (marketing) will fail. Digital or not.

The most cost effective marketing is to have a good product that makes your customers happy, so they spread the word for you.