What are the better ways to improve Google Page Rank and Alexa Rank?

PageRank is a Google metric, based solely on the number and quality of inbound links to your site. It is certainly used in ranking a site, but Google has been saying since 2009 that it’s not the most important thing for webmasters to focus on. To this end, they have long since removed it from search console (used to be GWT) and they no longer issue regular public updates.

What this means, of course, is that there is no way to know what your PR is with any degree of accuracy, so you would be best advised to follow Google’s own advice and not obsess about it.

https://productforums.google.com/forum/?hl=en#!category-topic/webmasters/webmaster-tools/29GtmYDt8L0

Alexa Rank is, of course, a metric used by Alexa. As far as I know, no search engine uses this in its ranking algorithm. It is, in any case, fairly inaccurate. Unless you are a paid member and have their analytics code installed on your site, your data will be estimated. Even if you do have their code installed, your ranking will effectively be estimated, as your site is compared with sites whose data is estimated.

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