What are rankings worth in dollars?

Hey guys,

I have this website FITBC - Fitness British Columbia, BC’s web connection for fitness, health and nutrition. It’s a fitness and nutritional directory for British Columbia, Canada. When you search keywords like ‘gyms Abbotsford’ (Abbotsford is a town in British Columbia) my site ranks number 1 in Google. So I was wondering if I contacted the gyms in Abbotsford and asked if they would like to advertise on my site with banners what would I charge them? What’s reasonable.

Cheers,

Iain

Best to consult with Google’s Keyword Tool to find out how many searches it gets:

https://adwords.google.com/select/KeywordToolExternal

Even after you consult the keyword tool, you will never know how much a site is worth until someone actually gives you an offer. I had sold some sites in the past for much more than I expected even though they were ranking relatively low on google and the customers were more interested in the content or url more than the marketing.

Start low and see how many leads your site generates for them, depending on that increase your charges.