Website not showing up in organical search

I have an issue with a client complaining that her website, which has existed for some years, is not showing up as she would like. And to be honest, she is right about that.

She is a real estate agent covering the Los Angeles area, in Chile. When searching for “Corredor de propiedades en Los Angeles” that is the equivalent of searching for “real estate agent” her website (tierrapropiedades.com) appears fine, about 3rd position.
But when searching for a more global phrase: “Venta casas en Los Angeles”, her website is nowhere to be seen. And there are plenty of pages that should come up, a list of properties and some individual properties corresponding to those keywords.
And Google has got those pages indexed: when I search using more precise keywords it is coming up (I am aware that nobody uses such long-tail search term)

I have been reviewing the structure of the page through Ahrefs, checking about just everything that comes to mind using Google Search Console, but I couldn’t find what would stop this website from showing up under that search.

The cherry on the cake is that another one of my customers is just showing up fine on the same search.

Any clue ?

Well the first stop should be Google’s search console which provides the tools for showing the number of pageviews, ranking metrics etc. There you will find (under Indexing) the pages report which often tells you how many pages are indexed and not and reasons for not indexing.

Having armed yourself with that data, I suggest you also go to Googles PageSpeed Insights which can be used to measure and check out things that might be causing the page to be slow or not indexed for a number of reasons. As you might expect you want the page to be using good practices so that it is not going to be axed from the index and wind up in your “not indexed” section of the search console.

Tips to also follow is that she should make sure that she is using keywords she wants to rank for in her content. Don’t keyword stuff, but make sure that if she wants to rank for Venta Casas that she is using that in the content itself, descriptions, page titles etc. Content is king and always will be when it comes to search.

Mix these tools, read up on the reasons, fix the problems it identifies and test again through pagespeed. Then give Google a few weeks to reindex and re-evaluate. Ranking on search is an iterative process and takes time to measure, improve and reindex.

Always keep in mind what she is also going to be competing against for those search terms. If she wants to try and target just “Los Angeles” she is going to be competing against other real-estate companies with millions of dollars of advertising and SEO spend since that is a hot real-estate market… usually. She might be better served to go for more niche keywords that set her apart from other competition.

1 Like

As written in my original post that was indeed my 1st stop. And I didn’t see any red flag from the Console. I will have a look at Google PageSpeed Insights.

You might have missed the part where I wrote “Los Angeles area, in Chile”. So, no, they aren’t real estate companies pouring millions of dollars into advertising here :laughing:

I have done the same website for her competitor and it is coming up fine with the same keywords. (And he has got about 9x more traffic)

At one point, I was wondering whether the fact that her domain name is .com, while her market is local—specifically Chile—might lead Google to favor a domain with a .cl extension instead.

In my experience, websites don’t show up in Google search results if they are new. Maybe Google gives importance to old sites, and its focus shifts slowly towards new websites.

My advice is to focus on improving content if you have a physical business office, and submit to business directories. Don’t build backlinks if you are unsure of your content.

Could be a case of intent mismatch. Broad phrases often surface portals or aggregator sites. You might experiment with schema markup and FAQ blocks to improve relevance signals.

Hey, I read this article It’s useful for me

Link removed as spam.
Post retained only for reply.

Both websites, the one that comes up fine in Google Search and the other one, are old websites.

I don’t understand what you mean by that.

I am not sure about that. I understand the concept of backlinking but I reckon that the tools mentionned in that article are generating backlinking from Link farms.

To be honest I am not sure that having a link in, say, postlinkdirectory.com is a good thing.

I performed an analisis of backlinking in that website, see here https://www.corobori.com/sos/2025-05-28_18-41-57.jpg What do you think ? Is it good or bad ?

I hadn’t realized that there was a Los Angles in Chile, doesn’t surprise me though, the US rips off a lot of city names… and I mean A LOT. I didn’t think Los Angeles was another.

That does beckon the question, is there going to be some back and forth competition for keywords between the two? Might play into another factor of SEO rankings. Definitely something to take a look at.

Anyways, if you looked at the Google search console, you should see the issues stopping it from indexing and ranking. The tool is pretty good. Even if she had “no indexing” on, it would show there. Hmmmm. Something simple is being missed somewhere I think. :slight_smile:

This could also be a product of how Google treats intent these days. “Venta casas en Los Angeles” is likely triggering transactional or marketplace-style results—portals, aggregators, etc.—and if her site doesn’t align with that pattern, it might be deprioritized. One approach that’s helped me is mapping SERP features for different queries and designing content that matches those formats.

I’ve followed a few niche SEO verticals recently, and Fortress’ lawyer SEO services stood out. They optimize law firm sites not just with content, but with structural UX elements and internal linking that signal authority. Translating that to real estate, it might mean building clear property category hubs, enriched meta content, and localized schema markup to compete in broader searches

Can you elaborate on this point, please?

I would check the competitors and analyse the metrics: domain autority, number of backlinks and content.

I checked for you :sweat_smile:

-The structure of the page is not correct (check the order of the H1, H2, H3, H4)
-The content seems great, but you can add more elements, like snippets
-You can add one backlink after these actions (the top 2 competitors didn’t put any)
-You are good for the domain autority

After that, wait a little and check the serp.

It could be a combination of indexing issues and weak SEO signals. Have you submitted your sitemap to Google Search Console and checked for crawl errors or manual actions?

Thank you !

I’ll have a look into it. Does it really matter ?

I have integrated a schema called RealEstateListing https://www.reachmarketing.co.uk/bulletin-board/real-estate-schema-markups and RealEstateAgent

I am not sure about backlinks. Links from where to where ?

Since I started worrying about this issue and making all sort of changes, back in march clics are down 20% according to the Google Search Console. Frustrating.

I sure did submitted the sitemap and it looks it is ok and I am performing a weekly check thru Ahrefs

Yes, structure matters.

Put links form other websites to your page, pay if you need to.

OK Although they have been built the same way I will have a look into that. Ahrefs didn’t detect anything important wrong, or at least I corrected what I could.

As I wrote about I have seen this website listed in website such as postlinkdirectory.com. To be honest I am not sure that having a link there, or sites like links4you.info or boost-your-site-with-homepage-backlinks.us is a good thing or not. I read that Google doesn’t like that sort of backlinking.

The SEO exprats mantra, backlinks, backlinks. One teeny weeny problem - links you place yourself are worthless for SEO. Ones you have to pay for could even harm your SEO efforts.

Sure, you need a good backlink, not a spammy one.

I think it could be a relevancy or intention match. Even when the pages are indexed, Google may not see them as the most appropriate option for a wider phrase. Try strengthening internal links to these property pages, as well as refining the content on page to make it more targeted for ‘venta casas en Los Angeles’ specifically.

It sounds like a location intent issue. Google may be prioritizing results for Los Angeles, California over Los Angeles, Chile. To fix this:

  • Clarify location in meta titles, content, and schema (e.g., “Los Ángeles, Chile”).
  • Use exact keywords like “venta casas en Los Ángeles Chile” on key pages.
  • Add local content and backlinks from Chilean sources.
  • Ensure your Google Business Profile and structured data reinforce the correct region.

Even if indexed, without clear geo-relevance, your pages may not rank well for broader terms.

I think that for real estate agents specifically, this often comes from indexing and crawling issues. To render and index all new dynamic listings, search engines use a lot more crawl budget; we’re talking about ten times more. I would go towards technical SEO again, and I suggest you try Prerender; it should help, at least with this aspect (basically, to optimize the site’s visibility). I believe the free plan will do. So, I would combine this with clarifying the location, as suggested above.