If I have a website, one of the things that I'll make sure of is the fact that it has quality content. I wouldn't care that much of the quantity of the content I post there; what matters to me is that the people get to read high quality stuff on my site whenever they expect it. That being said, I would also take note of the consistency. It's not just in the timing or the schedule, by the way. Being consistent in terms of content creation means that you're posting good stuff while following your schedule. Those two work hand in hand; take out one of them, then it's going to be hard to reach your goals.
• If you don't follow a schedule for posting content, there's a chance that people may not notice that you're actually posting good stuff on some days. Some of your good content will get the hype, but it won't be as long lasting as you expect it to be.
• If you don't post quality content, people will just hit the Back button, or close the window even if you follow a good schedule.
The one thing that you have to take note of when you're writing quality content for your website is to know what your target audience wants to read on your site. There are times when you think you're writing something so awesome because you think it's just that, but people think otherwise. Don't be afraid to ask around for other people's opinions before you actually write something down. You would be thankful for the tons of good ideas that may come from the people you interact with.
Oh, before I end this, do take note that I've been using the second person (you, your) in my reply. Having said that, you (there I go again) really have to make sure that it's YOU that they see in your content. Remember that first impressions last; the first persona that you show is the one that's going to stick in the minds of your readers. Fake it once, then it's going to be hard for you to build up the real you.