Web Design Research Project

Design & UX
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Hello! I’m doing a research project for school on ‘How do you design and develop an effective business website?’

As part of the project I need to collect my own primary data, and I would greatly appreciate it if anyone could give their opinion to some of the following questions:

  1. How important is it for a business website to be optimised for mobile?

  2. Should contact details be displayed on every page?

  3. How do you design colour schemes that fit well with the image of the business while being attractive and web friendly?

  4. What can easily make a web design go bad?

  5. How important are images and graphics in a web design?

Thank you for your time, I look forward to reading any answers I get. :smile:

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I’ll give these a go -

How important is it for a business website to be optimised for mobile?

Usually it is very important, but it really all depends on the type of business and the likelihood of users to be wanting to access the site on their mobile devices. However, I can’t at the moment think of where this is actually the case.

Should contact details be displayed on every page?

I think so. You want to make it easy and convenient for the users to contact you. Some companies have lost my business because I had to go hunting for their contact information and I got frustrated. I don’t always want to just send a message through a contact form.

How do you design colour schemes that fit well with the image of the business while being attractive and web friendly?

This depends on whether the business already has a brand. But there are lots of websites out there that discuss the different colours and what they represent on websites so I might start there to pick the base colour. For a nice colour palette, I like to use Adobe Kuler or DesignSeeds.com.

What can easily make a web design go bad?

A couple issues would be trying to design without the content, trying to squeeze too much content into a given space, poor contrast leading to poor readabilty.

How important are images and graphics in a web design?

I think they are very important, but you need to consider the purpose of the website before you get carried away with the images. Any website needs some relief from being too text-heavy because in the end you want to keep the interest of the user, but the images and graphics can be overdone to the point of detracting from the content.

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How important is it for a business website to be optimised for mobile?

That’s virtually essential nowadays.

Should contact details be displayed on every page?

Not necessary but they should be easy to find. It really depends if contacting the business is a key task for customers.

How do you design colour schemes that fit well with the image of the business while being attractive and web friendly?

That’s a hard one to answer, I suggest looking at colour meanings.

What can easily make a web design go bad?

No considering types of content, structured content, slow internet connections.

How important are images and graphics in a web design?

Not 100% important but obviously if you’re displaying something like products then you’d need them.

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How important is it for a business website to be optimised for mobile?

It is absolutely critical. There are almost no cases left (low percentage) in which a website would not benefit from being mobile optimized in some way. Even businesses with a low percentage of mobile use in their target market retain some benefits.

Should contact details be displayed on every page?

That depends on the site’s goals. If your site’s entire purpose is to drive email or phone contacts, then yes, I’d put whichever you need in either the header or footer of every page. If not, that may be overkill.

How do you design colour schemes that fit well with the image of the business while being attractive and web friendly?

I don’t, usually. When I’m involved with this part of design, I guess usually the client wants the site to generally “match” their pre-existing scheme. A proper graphic designer could answer this question better, undoubtedly.

What can easily make a web design go bad?

Many, many things. Focusing on your own wants/interests in the design. Catering to the client’s every whim without giving them sound advice. Hiring or outsourcing bad designers to do the work or help you with it. Working on too little sleep. Not taking mobile users into account. Not considering the front end developers who have to build the design, and their requirements. Tons of things.

How important are images and graphics in a web design?

Pivotal in some cases, not so much in others. If you’re making a minimal app that doesn’t really need to attract people based on its appearance, then very little importance. If you’re making a news app that is competing with a bunch of big names, or a local business website that’s trying to be eye-catching, then those things are very important.

Thank you for your time, I look forward to reading any answers I get.

You’re welcome. I hope my answers help, although I’m not too sure they will :smiley:

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Thank you everyone for your help! All of your responses were informative and have helped me greatly with my research project. Thanks once again for your time, I greatly appreciate it. :smiley:

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Very important! many people especially old people in my country got no computers but have phones.

not really. they just need a way to there.

pick a color in CI/VI, and adjust it nice.

take advice of somebody have no any business with this website.

most of the time it is the 1st to consider.

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  1. It is said to be somewhat important but it is not that much imperative.
  2. It will be liked by the users on the site they will find it convenient.
  3. It depends on you and the business, you haven’t told about it.
  4. There are many issues that can do so, it depends on you that what kind of issue you will face.
  5. They are said to be the most important thing for the web design.

Hope these will help you out.
Best of Luck!

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