One of the most important parts of any article is the title. An eye-catching title is your first chance to make a good impression on your visitor and interest them in your web content. Title It is a Web Content Challenge to help us learn how to attract a visitor's attention and interest them in the content below the title.
Every now and then someone posts an outstanding answer to a question at SitePoint and Hawk awards them a free e-book for their "Golden Post". Each month, we'll find one of these nuggets of information and depend on you to "Title It". You'll have seven days to think up a great title for the challenge. After that, we'll add a poll of the entered titles to the thread and vote on which one you believe is the best of the bunch. The poll will also last for seven days. The winner will be awarded a free SitePoint e-book of their choice.
The rules are simple.
- All SitePoint members are invited to participate except for the member who originally "penned" the Golden Post (You already got your free e-book for that one!)
- All titles must be relevant to the content they introduce. Those that aren't, won't make it into the poll. For instance, if your title for this month's challenge is "New Baby Shoes", it won't make it into the poll.
- In case of a tie, the author of the post will get dibs on deciding the winners. If they would prefer not to have the final vote, the Content Team will make the decision.
- Please keep comments about the content out of this thread. We should be seeing titles only until the poll is over and the winner is declared. Then, feel free to comment about the different titles and congratulate the winner!
So let's have some fun with this. Enter early! Enter often.
This month, how would you title this post from @scottymack?
Stop thinking about writing things for your website. Start thinking of the people who will be interested in the overall niche that your website is a part of. Who are they? What do they want to know about? What are they talking about or asking questions about? Make sure you can actually see them in your mind's eye and the type of people they are. That will give you the initial inspiration for creating conversational pieces that they can relate to.
A great place to figure out what people are talking about or have questions about is, indeed, forums. Yahoo Answers is also a great place to find questions that people are asking. Rather than posting answers on forums, you should be creating great content that addresses those questions on your blog. Then, you can post a link that answers the question on the forum and not just the answer there. That'll drive more traffic than just an answer will.
If you sell tents, the majority of your posts should be about camping - funny stories, new camping gear, great places to camp. There may be an occasional article about tents but that shouldn't be your focus. Your goal is to gain readership and recognition as an authority in the overall niche. People who are specifically interested in your products will find them from there. Link to your main product categories from a sidebar on the blog but leave everything else (your articles) in a "general" category. As your blog grows in popularity, it will gain its own links and will pass that authority to the rest of your website.
Finally, to answer your specific question, once you know who you are writing for and what they want to read about, you'll find it is far easier to answer your own question. If you can write something every day that is compelling, go for it. If you can only do it once a week, that's fine, too. Obviously, the more you write, the more likely it is for your popularity to grow and for your website to climb because of all of the long tail keywords (unintentional as they may be). Just don't write something because you think you need to; though, only write when you have something that is definitely worth reading - not in your opinion, but in your readers' opinions.
Finally, whatever you decide, keep it consistent. Don't start writing every day, then taper off to every week and ultimately get to it only twice a month. Readers expect consistency - not only in the type of writing but in how often they can expect something new.